As we prepare for our next Optical trade show to New York city we want to share with you the latest color trends for Spring/Summer 2020

As you enter some of your favorite stores you will see these colors appear more and more- from your wardrobe, shoes, accessories and of course- Eyewear.

What does Independent Eyewear even mean?

How is our Eyewear different from the ones at the mall or big box places?

Continue reading to find out why we choose the "brands" we carry and what makes them so special.

In 2018 we were named one of America's Finest Optical Establishments by industry magazine INVISION. We feel so honored and thankful for this! The February Edition of Invision Magazine 2019 also just released a beautifully written article about our story as entrepreneurs and owners of OPTIK!

We hope you enjoy reading this story as much as we did!

INVISION MAG Story Feb 2019 OPTIK! European Eyewear

Two years ago today we opened our doors to OPTIK! European Eyewear. Looking back at those two years, a lot has happened in our boutique. A lot of changes and a lot of growth. We have learned many things about our clients, our products, our marketing strategies and all the things that we thought might work but did not. We look at all the changes as positive experiences because it allows us to adjust and grow even bigger as a company. In this short time, we have received awards and many positive reviews from our clients, which we cannot be more thankful for.

Take a look back at our last two years of this wonderful dream come true!

In July 2018 we were asked by a local marketing agency if the owner of OPTIK! would come on as a guest speaker. We were thrilled to have this opportunity to share our experience, thoughts and ideas.

Episode 6 topic: "Starting a new Retail Business in St. Pete with Anja Jakupovic"

Listen now on iTunes, Spotify, Google Play, Stitcher or www.KickinItWithKapok.com

Any Di has just released the new Spring/Summer edition! Suncover cases by German designer Any Di are the hottest eyewear accessory on the market. It is slim and stylish, practical and colorful. You can choose from a large variety of color options, whether you want to go classic or bold, there is something available for everyone.

The Suncover can be worn in many different ways and is truly the trendiest way to carry your sunglasses.

Lets dive into this special Suncover and how it can add to your fashion pieces.

Remember when chunky, black plastic frames were the go to frame for nearly all age groups? This trend stayed around for nearly 5 years but has slowly lost its popularity among trendsetters. We are now witnessing a '70s inspired retro look which is still oversized in some cases, but no longer thick and bold. These thin metals are easy to wear with any outfit, super comfortable, delicate and durable and look very flattering.

Profilo offers a perfect match,custom clip for every pair of eyeglasses. Whether you are in need for a mirrored lens for your sports actives, a yellow lens to enhance your night vision while driving, or simply a polarized lens for your every day sun protection, every style and every need can now be accommodated. OPTIK! now offers these perfectly matched clips for your eyeglasses.